CRAP has begun a mission to "bring art to the masses" by flooding professional photography forums with their work, hoping to convert skeptics to the beauty of their vision. However, the industry is pushing back—hard.

Cassandra who owns the “Light Up Yours Photography” has never learned to use flash despite having seen her friend use it multiple times. “There’s definitely a place and time for it, but I don’t have the time nor the place,” Cassandra offered.