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The Idaho Potato Commission Sues Sam Newton For His Viral 2021 Video “Shoots On Nikon”
The IPC stated on its briefing that they were not just suing for damages; they’re suing for their dignity. “Frankly, being compared to a Nikon Z6’s original firmware is an insult to any self-respecting tuber.” The Filing: Idaho Potato Commission v. Samuel Newton, Docket No: 2026-ID-SPUD-01, IPC alleges that by equating their premium Russet Burbank potatoes with Nikon’s legacy sensor technology, Newton committed Trade Libel.