Hospitalized Photographer Assures Clients Medical Emergency Will Not Delay Gallery Delivery Timeline
Janice Hoffer, putting in the work because death won't edit her photos
PHILADELPHIA, PA — Local photographer and mother of three, Janice Hoffer, found herself in the hot seat this week—specifically, a reclining hospital bed—after being rushed to the ER for a medical emergency that her clients apparently mistook for a "highly productive editing retreat."
The owner of Love City Photography was barely through triage before the well-wishes started rolling in, though most were seasoned with a side of "where’s my gallery?"
“I was terrified when the injury happened,” Hoffer said, speaking over the rhythmic beep of a heart monitor. “But apparently, my trauma was just a 'timeline clarification opportunity' for my inbox.”
The notifications started at 2:14 p.m., with one client lead-off: “OMG so scary! Quick question: do you still think we’ll have the gallery by Friday, or…?” Another client, while "totally getting that life happens," pointed out that since Janice was now essentially a captive audience without the distractions of school drop-offs or a commute, it was actually the "perfect time to knock some edits out."
Hospital staff expressed genuine awe at Hoffer’s dedication—or perhaps her Stockholm Syndrome.
“She was being wheeled to a CT scan and whispered, ‘I just need to send one quick preview gallery,’” said ER nurse Carla Mendes. “She actually apologized to us for being behind on her emails while we were literally inserting her IV.”
Despite the "unforeseen bodily failure," Hoffer has reportedly completed two full galleries between blood pressure checks. She has since issued a formal apology to her client list for the inconvenience of her hospitalization and promised to schedule all future life-threatening emergencies with at least six months' advance notice.
“I never want anyone to feel like they aren’t a priority,” Hoffer said, adjusting her laptop as her monitor spiked. “Even if I briefly stop being alive, I’ll do my best to communicate that in a timely manner. Probably via a Reel.”
The Tog Times
Because if you aren't editing in the ambulance, do you even care about your brand?
